How comms professionals can say “no” effectively - Kademy - chunk 19

to send an email to inform staff of an unexpected departure from the executive team. Step 1. Be clear on your reason for pushing back.ABC company’s comms team knows that sending an email to share personnel news would be alarming to staff and could cause confusion, and potentially, panic.Step 2. Think of an alternative solution.The comms team decides that line managers are the best people to deliver this sensitive message as they can use their in-person team meetings, and draw on their close relationships with colleagues.