Why listening is the key to effective comms measurement - chunk 4

listening is the key to effective comms measurement by Isabel Hull | Aug 27, 2024 Measurement is a key priority and ongoing challenge for internal communicators. Without straightforward, tangible metrics enjoyed by functions like sales and marketing, internal communicators are constantly searching for meaningful ways to demonstrate the impact of their work. In today’s difficult economic climate, with team budgets and headcounts under threat, it has never been more crucial for comms teams to showcase their business value effectively. “People are saying to comms, ‘prove your worth’, so measurement has become even more critical.” Comms leader Outputs vs.