Why listening is the key to effective comms measurement - chunk 9

vanity metrics and the transactional data? How can we measure what our employees know, how they feel and how their behaviour has changed because of our activities? We need to listen. Measurement as listening At Kademy, we believe effective measurement comes from marrying a data-led approach with a genuine, people-led approach. It’s about combining the quantitative and qualitative data. The numbers we get from running polls and surveys are critical, but we need to know more. Continuous listening enables us to get a real, in-depth understanding of our employees’ perspectives.