Why listening is the key to effective comms measurement - chunk 10

comes from marrying a data-led approach with a genuine, people-led approach. It’s about combining the quantitative and qualitative data. The numbers we get from running polls and surveys are critical, but we need to know more. Continuous listening enables us to get a real, in-depth understanding of our employees’ perspectives. It also helps us to spot notable shifts, which is especially important in a VUCA world where change is rapid. So how can you listen well? The great thing about this approach is that it requires a people-centric mindset – something that communicators excel at.