Why listening is the key to effective comms measurement - chunk 11

understanding of our employees’ perspectives. It also helps us to spot notable shifts, which is especially important in a VUCA world where change is rapid. So how can you listen well? The great thing about this approach is that it requires a people-centric mindset – something that communicators excel at. However, it also requires an active change in tactics to establish an ongoing conversation with our employees. Practically, you might want to consider whether your existing channels provide a clear picture of the employee voice.