Communications Measurement Training | Kademy - chunk 10

to measure key objectives at set milestones. Define a baseline campaign Use audience insight to define your campaign baselines. The six workplace factors to consider that could help or hinder your campaign. Go beyond awareness to influence audience do-feel-know outcomes of communications campaigns. Use and share insights in proposals for stakeholders. Set SMART Communication objectives The types of insights most relevant to defining a baseline for your target audience. How to set SMART comms objectives that go beyond clicks, likes and activity. Common barriers to measurement and how to overcome them. Why good campaigns and good objectives, are driven by insight.