Why listening is the key to effective comms measurement - chunk 12

this approach is that it requires a people-centric mindset – something that communicators excel at. However, it also requires an active change in tactics to establish an ongoing conversation with our employees. Practically, you might want to consider whether your existing channels provide a clear picture of the employee voice. Are there any qualitative methods you can adopt or incorporate, for example, an open response box on your CEO’s latest blog? Can you gather real-time feedback following town halls? Can you create opportunities for conversation between your leaders and your employees?