Why listening is the key to effective comms measurement - chunk 13

channels provide a clear picture of the employee voice. Are there any qualitative methods you can adopt or incorporate, for example, an open response box on your CEO’s latest blog? Can you gather real-time feedback following town halls? Can you create opportunities for conversation between your leaders and your employees? You can think of qualitative data as adding context to your quantitative data. While you might know that half of your employees opened the email about the new channel launch, the number itself doesn’t reveal how people feel.