Why listening is the key to effective comms measurement - chunk 14

Can you create opportunities for conversation between your leaders and your employees? You can think of qualitative data as adding context to your quantitative data. While you might know that half of your employees opened the email about the new channel launch, the number itself doesn’t reveal how people feel. Listening for business success By listening effectively, you will have more meaningful data to share with your stakeholders about the outcomes of your activities and, ultimately, the value of your comms function. Moreover, it allows you to make decisions rooted in a comprehensive understanding of your employees’ perspectives.