Why listening is the key to effective comms measurement - chunk 15

how people feel. Listening for business success By listening effectively, you will have more meaningful data to share with your stakeholders about the outcomes of your activities and, ultimately, the value of your comms function. Moreover, it allows you to make decisions rooted in a comprehensive understanding of your employees’ perspectives. At a time where employees increasingly expect companies to actively listen and act upon their feedback, listening has never been more critical for business success. Give your team the skills to listen effectively Despite being a critical skill, measurement is often one of the lowest-scoring areas among communicators, according to Kademy data.