Tapping into healthy ambition and ego to amplify the brand - Kademy - chunk 8

time and budget to enhance their communication capabilities.” Why we like it: With many of us feeling oversaturated with content and seeking authenticity from organisations, Branko and the corporate communication team at Sabre have identified a way to cut through the noise by empowering a range of voices from the company. By harnessing the power of employee influencers, the company can more authentically share their values, mission and work, as ultimately people want to hear from individuals with an unfiltered and genuine message to share.