Empowering busy leaders to communicate effectively - Kademy - chunk 4

to effectively translate messages back to their teams, the comms team realised something needed to change. Although Shell had an existing leader training programme in place, popularity had waned. Their solution was to rebuild the programme for the 1,000+ senior leaders who have large teams but no direct communications support. By conducting focus groups with leaders who had participated in the previous training, they were able to identify their specific needs.