Bringing a new company mission to life through storytelling - Kademy - chunk 6

employees was no easy feat. However, with employees eager to nominate colleagues, the comms team was able to gather a strong pipeline of content. A new story is shared each month on internal channels, with some also published externally, to showcase the incredible work individuals are doing across the organisation. By using the employees’ own voices, the stories are authentic and human, which helps to “build pride internally and trust externally.” Why we like it: New strategies and missions can often feel abstract to employees, especially when communicated via a traditional top-down broadcast.