Bringing a new company mission to life through storytelling - Kademy - chunk 7

incredible work individuals are doing across the organisation. By using the employees’ own voices, the stories are authentic and human, which helps to “build pride internally and trust externally.” Why we like it: New strategies and missions can often feel abstract to employees, especially when communicated via a traditional top-down broadcast. By taking a human-centric approach, giving a voice to employees and allowing them to hear from their peers, Amanda and her team have found an effective and authentic way to help people understand the business’s direction and priorities.