Building a bold and unified global team - Kademy - chunk 3

recognised that her communications team needed to become “better, faster, and stronger.” She also realised that while new tools and strategies take time to embed, they could immediately focus on transforming culture and mindsets – and that they could better serve the business by acting as one united, global team. Drawing on one of BAE Systems’ three core values, ‘bold,’ she created a new tagline for their unified way of working: “Bolder and better together.” To ensure her team bought into the journey, Caitlin made sure communicators in every part of the business had a direct role in creating the function’s new priorities and defining who they would be and how they would show up as a function.