GenAI in risk-averse businesses: tips for staying ahead - chunk 16

as their ‘comms co-pilot’, which involves providing clear briefs, selecting the right tools and performing quality control. Introducing your team to the necessary skills for harnessing GenAI will set your function apart. Training can also help to address any frustration employees may feel around the slow rollout of GenAI systems. Navigating the GenAI journey: The tortoise and the hare approach It’s important to remember that few businesses have strategically embedded GenAI, and even fewer comms teams have GenAI strategies in place.