GenAI in risk-averse businesses: tips for staying ahead - chunk 17

function apart. Training can also help to address any frustration employees may feel around the slow rollout of GenAI systems. Navigating the GenAI journey: The tortoise and the hare approach It’s important to remember that few businesses have strategically embedded GenAI, and even fewer comms teams have GenAI strategies in place. As one comms leader told us, “One year ago, we weren’t even talking about AI.” GenAI is a journey, and most of us are currently in the experimentation and exploration phase. However, it won’t be long before integration and consolidation become essential.