Optimising comms outcomes by embedding AI - Kademy - chunk 7

planning, data analysis, content creation, research and stakeholder communications. Katharina estimates that communicators are saving 3-4 hours per week by using Akira and Copilot. While helping the team deliver tactical comms work, Katharina acknowledges the pitfalls, including the lack of human touch, data privacy, bias and the risk of over-reliance. She’s also firm in her belief that “your AI is only as good as the data and algorithms that feed it, which mostly depend on human input.” Why we like it: There’s often a lot of noise and hyperbolic discussion about AI.