Big impact from a small and high-performing comms team - Kademy - chunk 4

Arup in 2024, coinciding with the arrival of a new Chair and a period of organisational change. With a small but mighty team of three, Shalini had limited resources to bring the new regional UKIMEA strategy to life. She quickly branded it ‘The Big 5’, which was clear and memorable. By using colleague stories and encouraging open discussions with leaders on progress, she helped employees understand the ‘why’ behind the strategy and their role in delivering it, while staying aligned to Arup’s purpose.