Transforming comms to deliver maximum value - Kademy - chunk 3

structure Organisational structures for comms leaders Budgeting for communications From tactical to strategic communication Creating a 100-day plan for new comms leaders Communication plan presentation guide Comms Innovators Get in touch As AstraZeneca’s Vice President of Global Corporate Communications, Alun Metford has reimagined and transformed the comms function to make it fit for purpose in today’s business landscape. No longer just playing an enabling role, the comms function is now recognised as a vital strategic partner, crucial to the delivery of the corporate strategy. This shift didn’t happen by accident; it was the result of a thoughtful and multifaceted approach to transforming and future-proofing the function.