Positioning communicators as change-makers and trusted advisors - Kademy - chunk 5

for key broadcast moments, and introducing two new channels to streamline comms. The impact was evident in the employee engagement scores, with 82% of employees saying they understood how the Strategic Blueprint drives their day-to-day priorities. What’s more, communicators themselves reported feeling more confident in the work they are delivering. Why we like it: Acting as strategic advisors is more important than ever for communicators, as AI and technology increasingly handle tactical and operational work. Santander smartly utilised a new strategic rollout to embed the roles and ways of working required for them to act as trusted advisors.