Using data and insights to redefine how comms drives value - Kademy - chunk 3

for Communication Leaders What’s changed about change communication? Designing your comms team structure Organisational structures for comms leaders Budgeting for communications From tactical to strategic communication Creating a 100-day plan for new comms leaders Communication plan presentation guide Comms Innovators Get in touch Barclays’ communication function is unique in having a dedicated Insight and Optimisation team at its heart. This strategic organisational decision stems from the belief that “communications must be insight-led, leader-driven and authentic, while remaining operationally agile.” Serving as a centre of excellence, the team leverages sentiment analytics, behavioural consumption data and platform usage to support all business-aligned comms partners.