Using data and insights to redefine how comms drives value - Kademy - chunk 4

Insight and Optimisation team at its heart. This strategic organisational decision stems from the belief that “communications must be insight-led, leader-driven and authentic, while remaining operationally agile.” Serving as a centre of excellence, the team leverages sentiment analytics, behavioural consumption data and platform usage to support all business-aligned comms partners. By integrating dashboards and using predictive insights, they enable comms partners to make smarter and faster decisions. Not only can they tap into the employee zeitgeist, they can also provide data-backed advice to inform campaigns and strategies.