Roundtable: How AI is reframing communicators' roles - chunk 10

the focus from writer to editor. The importance now is editing, reviewing and fact-checking stakeholders’ work. “It’s changing how we define ourselves; maybe we’re more editors and reviewers than just creators.” This quality control role amplifies communicators’ role as the stewards of brand messaging and voice, something that’s especially important today. What’s more, it doesn’t diminish your team’s great writing skills; it elevates them, as strong editing requires a sound understanding of what good writing looks like. Reorganising the comms team At our roundtable, leaders discussed the implications for team roles and structure.