Roundtable: How AI is reframing communicators' roles - chunk 12

leaders discussed the implications for team roles and structure. One anecdote suggested having a single expert writer and multiple editor and fact-checker roles. “The comms roles needed don’t necessarily reduce; they just change. You might have a single expert writer vs AI as the writer, but need 20 fact checkers. It’s a totally different version of the same task.” The good news is that we’re unlikely to lose comms job roles; we just need to reframe them and upskill our teams to focus on the areas that matter most.