An overdue reset? How comms leaders are navigating DE&I - chunk 13

semantic changes. Others shared that these shifts had taken place long before Trump’s executive order at the start of the year, suggesting a longer-term trend rather than a knee-jerk response. We’ve removed the D word. (Some) employees get it Leaders shared that the reaction from employees has varied significantly by region. In the US, leaders acknowledged that employees ‘get it’, particularly when changes are made by the business to protect job roles. However, for companies in Europe, or with a significant headcount in Europe, employees perceive these changes to be a betrayal and a step backwards.