If change is business-as-usual, what does it mean for change comms? - chunk 5

today are arguably unprecedented. So, what does this mean for change comms, and how can communicators effectively navigate today’s accelerated pace of change? We delved into these questions at our senior leader roundtable, and we’ve compiled some of the key insights to give you a sneak peek into the event. Move beyond linear change projects With so many different changes happening at once, comms leaders warned that approaching change as neat, linear projects with a start, middle and end won’t cut it anymore.