An overdue reset? How comms leaders are navigating DE&I - chunk 18

steadfast, they see it as an opportunity to move away from some of the tokenistic activities and symbolic gestures that had become inauthentic. The focus is now on substantive actions and genuine impact, emphasising the need to better integrate inclusion with business strategy and ensure all employees feel truly heard. As one leader put it, “A business is a business, and maybe that’s ok!” It forced us to have questions we probably should have asked before. It’s acted as a corrective.