If change is business-as-usual, what does it mean for change comms? - chunk 6

roundtable, and we’ve compiled some of the key insights to give you a sneak peek into the event. Move beyond linear change projects With so many different changes happening at once, comms leaders warned that approaching change as neat, linear projects with a start, middle and end won’t cut it anymore. Change is constant and it needs to be accommodated as a core, intrinsic part of everyday business for the function. For a lot of teams, this will require an intentional shift away from a traditional view of change comms.