Designing a high-performing comms team at Rio Tinto: An Interview with Jess Lonsdale - Kademy - chunk 5

member roundtable, attended by comms leaders. Below, she elaborates on some of those key learnings and takeaways. Jess, thanks for joining us. How did you approach redesigning your comms team? My first step was to define the exam question. By that, I mean digging into the ‘why’ and ‘why now’. I spent time working out the problems we had to solve, the business outcomes we needed to drive and what we wanted to achieve as a team. In my experience, leaders often skip over this phase too quickly, but spending adequate time here is critical.