Pros and Cons of Common Communication Measurement Methods - Kademy - chunk 6

value statement – the quantitative method very efficiently answers the question, “How many, by when?” Quantitative is helpful for larger sample groups and is recognised as being objective because it produces hard data and is rarely subjected to bias – extremely useful when presenting your findings to fact-driven business partners! Digital analytics can also be monitored in real time, so you can spot potential blocks and course correct as needed. When using the quantitative method, the design of surveys and polls should be your main concern.