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Pros and Cons of Common Communication Measurement Methods - Kademy - chunk 8

concern. It takes dedicated time to carefully craft a survey, ensuring questions are in the right order, it isn’t too long, and is easy for the user to understand. The quality of the questions asked is critical for delivering quality information. You’ll also want to watch out for survey fatigue. Once you have audiences who are inundated with endless survey requests, participation rates may go down or your respondents may just tick boxes to get it done quickly rather than properly considering their answers. Check out 6 Ways to Battle Survey Fatigue to help with this. 2.

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