Pros and Cons of Common Communication Measurement Methods - Kademy - chunk 9

for survey fatigue. Once you have audiences who are inundated with endless survey requests, participation rates may go down or your respondents may just tick boxes to get it done quickly rather than properly considering their answers. Check out 6 Ways to Battle Survey Fatigue to help with this. 2. Qualitative The qualitative method uses open-ended questions with verbatim responses from your audience. It’s used for metrics assigned to objectives that target attitudes, beliefs, and values – to identify what people think and feel, and why.