Pros and Cons of Common Communication Measurement Methods - Kademy - chunk 10

their answers. Check out 6 Ways to Battle Survey Fatigue to help with this. 2. Qualitative The qualitative method uses open-ended questions with verbatim responses from your audience. It’s used for metrics assigned to objectives that target attitudes, beliefs, and values – to identify what people think and feel, and why. Focus groups, listening sessions, in-depth interviews, and comments on digital channels (blogs, social media, intranet posts, etc.) are common examples of how to gather this type of data. Gathering qualitative data is good for probing deeper into feelings and can also provide non-verbal information when conducted in person.