Pros and Cons of Common Communication Measurement Methods - Kademy - chunk 11

and why. Focus groups, listening sessions, in-depth interviews, and comments on digital channels (blogs, social media, intranet posts, etc.) are common examples of how to gather this type of data. Gathering qualitative data is good for probing deeper into feelings and can also provide non-verbal information when conducted in person. It’s best used with a smaller sample size, so you’ll be able to have a quicker turn-around time to conduct your measurement than if, for example, you surveyed the entire organisation. While qualitative may be faster in some ways, it requires a lot of interpretation and therefore time.