Pros and Cons of Common Communication Measurement Methods - Kademy - chunk 15

they’re doing what the campaign is encouraging them to do. This method uses simple tallies to record employee behaviours and (inter)actions. Walkabouts and training sessions are typical ways to gather this type of data. Observational data is usually easy to gather, especially if it’s used with a smaller sample size. While great for collecting behavioural information, it may be difficult to attribute those behaviours to your comms campaign (as opposed to another influence).