Pros and Cons of Common Communication Measurement Methods - Kademy - chunk 16

training sessions are typical ways to gather this type of data. Observational data is usually easy to gather, especially if it’s used with a smaller sample size. While great for collecting behavioural information, it may be difficult to attribute those behaviours to your comms campaign (as opposed to another influence). So using the observational method together with the qualitative method may be useful, and you’ll also want to try to include an observational baseline for a truer comparison.