The role of communications in a VUCA world - Kademy - chunk 6

announced, these initiatives were rolled out in a matter of days. This is, of course, an all too familiar story. Moreover, his aspiration to represent internal communications at the top table was suddenly realised as he found himself in daily executive meetings, playing a key role in the organisation’s decision-making. Indeed, with employee safety and wellbeing rising to the top of the business agenda, the case for internal communications as a key strategic function has been firmly established: it can no longer be seen as a ‘nice-to-have’ but is now recognised as critical for business success.