The role of communications in a VUCA world - Kademy - chunk 7

in the organisation’s decision-making. Indeed, with employee safety and wellbeing rising to the top of the business agenda, the case for internal communications as a key strategic function has been firmly established: it can no longer be seen as a ‘nice-to-have’ but is now recognised as critical for business success. Volatility In such a volatile environment, we can no longer hold onto the idea of one perfect and permanent solution, which is why communicating a clear and coherent vision is more essential than ever.