The role of communications in a VUCA world - Kademy - chunk 8

can no longer be seen as a ‘nice-to-have’ but is now recognised as critical for business success. Volatility In such a volatile environment, we can no longer hold onto the idea of one perfect and permanent solution, which is why communicating a clear and coherent vision is more essential than ever. Focussing on the purpose and overall destination creates clear alignment across an organisation, however dispersed the workforce may be. This can provide a compass which enables employees to make decisions that help them navigate through turbulent times whilst continuing to head in the right direction.