The role of communications in a VUCA world - Kademy - chunk 12

that company. Uncertainty Key to managing uncertainty is an organisation’s willingness to listen. As many have learnt the hard way, broadcasting information in these uncertain times is not enough. Employees need to feel heard and understood. Optimising feedback loops is essential, as well as leveraging channels and opportunities for two-way communications. This is not simply about communicating up and down the management chain but also about cross-organisational communication and actively encouraging peer-to-peer communications.