The role of communications in a VUCA world - Kademy - chunk 15

even more critical. This means adapting to the needs of a dispersed workforce and engaging them through multiple channels. Mobile communications have come into their own in the last 18 months, providing the means to reach employees whether at home or in the office, for desk-workers and non-desk workers alike. Research conducted by Staffbase for the Harvard Business Review showed that companies which utilised an employee app drove engagement levels to above 75%. The willingness to inform and communicate can, of course, have the opposite effect if overdone, leading employees to become frustrated and disengaged.