The role of communications in a VUCA world - Kademy - chunk 16

desk-workers and non-desk workers alike. Research conducted by Staffbase for the Harvard Business Review showed that companies which utilised an employee app drove engagement levels to above 75%. The willingness to inform and communicate can, of course, have the opposite effect if overdone, leading employees to become frustrated and disengaged. So targeted, relevant communication based on the information needs of specific target groups within the organisation is essential. Ambiguity In an ambiguous environment, the temptation is to wait until more information is available before communicating with stakeholders.