The role of communications in a VUCA world - Kademy - chunk 17

course, have the opposite effect if overdone, leading employees to become frustrated and disengaged. So targeted, relevant communication based on the information needs of specific target groups within the organisation is essential. Ambiguity In an ambiguous environment, the temptation is to wait until more information is available before communicating with stakeholders. However, transparency around what is known, what is unknown, what actions are being taken, and what outcomes are anticipated can provide greater reassurance and prevent unfounded fear or anxiety. Moreover, it has become clear that the old command and control model is no longer fit for purpose.