The role of communications in a VUCA world - Kademy - chunk 18

communicating with stakeholders. However, transparency around what is known, what is unknown, what actions are being taken, and what outcomes are anticipated can provide greater reassurance and prevent unfounded fear or anxiety. Moreover, it has become clear that the old command and control model is no longer fit for purpose. A small group of executives at the top of the organisation has neither the agility nor the capability to access all the information required for decision-making in a constantly changing environment, while the move towards more devolved styles of leadership also requires support from relevant communications channels.