The importance of business acumen for communication professionals - Kademy - chunk 4

new comms leaders Communication plan presentation guide Comms Innovators Get in touch Insights The importance of business acumen for communication professionals by Alex Hentschel | Aug 19, 2019 What is business acumen? Business acumen is an understanding of how your business works and the ability to strategically think through any situation to optimise outcomes and minimise risk. Previously this may not have been a critical skill for communicators, but today it’s essential to ensure you’re effectively prioritising your own work and building your broader credibility within the organisation.