The importance of business acumen for communication professionals - Kademy - chunk 6

your broader credibility within the organisation. In Kademy’s course Why Business Acumen Matters, we work through a series of key themes – not just to understand them in their own right, but to discover what they mean for your business and how they should be impacting your communications. Business terms. In essence this is simply understanding how your business works. What are your company’s Key Performance Indicators (KPIs)? What’s your company’s organisational structure? Divisional, matrix, functional? Knowing and understanding this information will allow you to better segment your communication and prioritise work that’s business critical. Financial terms.