The importance of business acumen for communication professionals - Kademy - chunk 8

prioritise work that’s business critical. Financial terms. How the business makes money is a hard reality for many communicators. We’re usually thinking about morale, engagement, and other more people-focused objectives. These are important – engagement leads to reduced attrition, which saves money. Morale leads to higher productivity, which reduces costs. But you need to speak the language of your leaders to help them make the connection between the business and the work you do. Understanding Stakeholders. We can’t operate in a silo.