The importance of business acumen for communication professionals - Kademy - chunk 10

If sales and marketing is sending out one message, public relations another, and something completely different goes out internally, at best there will be massive noise and confusion, and nothing sticks. At worst, in a crisis situation, this could have serious implications for your company reputation or even employee safety. Part of building your business acumen is developing a deeper understanding of the remit of other parts of your business, their communication responsibilities and ensuring everyone is aligned. When you can do all this, your communication will team benefit from: Improved credibility with leaders – you’ll be talking their language.