Why AI is no match for the comms writer - Kademy - chunk 14

mistakes – and reports of information inaccuracies are widespread. This is why it can’t be used blindly – and human judgement is essential. This is especially important when using grammar checkers, which can suggest changes that completely alter the meaning of the text and make little sense in the context. AI doesn’t know your business – and your audience – like you do We shouldn’t be too hard on AI tools. Unlike you, the AI tool you select from the top of your Google search doesn’t know your business – and the people in it – as you do.